I want to address a common question I get on almost a daily basis: What website is better for Search Engine Optimization? Squarespace, WordPress, Showit, PhotoBiz, SmugMug? Which of these is going to be the best platform to host my photography website that is going to yield the greatest SEO opportunities? There is not a definite answer to this question, but there are different things you might want to consider when trying to decide which platform to go with.
First of all, it’s good to know that Google is “platform agnostic”—they don’t care what content management platform you’re using. Basically, Google’s algorithm won’t change based on what site you’re using. You won’t receive better rankings due to being on WordPress over Squarespace or vice versa. What is important to Google is the structure of the site & the user experience. This means you’ll want to use a website that gives the best hierarchal structure in your creation, utilizes the best & most clean code, gives you the ability to adjust certain elements of the site (page titles, meta descriptions, alt text, canonical tags), as well as the ability to grow a site. These things are all that go into the SEO of a website & this is what’s most important.
Ultimately it’s up to these general principles & how you feel toward them individually & professionally:
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Your “tolerance of tech”
How much time you want to devote to upkeep & maintenance
How much money you have to spend for the initial design of your site
What are your goals? World domination or ranking in a smaller, not-so-saturated area?