As mentioned in the tutorial, here is the on-page SEO formula pack to help you rank higher in the search results: [link to landing page]
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Ensuring your website is optimized for search engines is not hard but there is a lot of information to absorb and implement.
Because of this, and since this is a long video, I’ve made a table of contents below so you can reference different parts of this beginners guide when needed.
TABLE OF CONTENTS:
I. Relevancy: 00:47 – 1:58
II. Site Structure (SILO): 1:59 – 5:28
III. Google Sitemap: 5:29 – 6:49
IV. Content Optimization: 6:50 – 11:49
V. Images: 11:50 – 13:21
VI. URLs: 13:22 – 14:43
VII. Metadata: 14:44 – 15:37
VIII. Website Speed: 15:38 – 18:19
IX. Engagement Signals: 18:20 – 20:55
Relevancy is a term that explains the depth of your content; in other words, how comprehensive are the topics discussed on the site.
SITE STRUCTURE (SILO)
Silo structure is important for your on page seo because it helps spread authority throughout your website as well as enhances the relevance of your webpages.
A sitemap is a document displaying the structure of your website and tells search engines how to index it.
Indexing, is just a fancy way of describing the act of a search engine finding, searching through, and storing the information of your website.
Having a sitemap is good for SEO as well as getting your website indexed faster!
This is the process of creating high quality articles that are loved by both site visitors and search engines.
It’s good practice to have at least one image on each page of your website. Having images improves the look and allows you to break up the content in readable chunks.
There are a few tweaks you want to do with all of your images to improve your on page seo.
Your urls play an important part in your website SEO.
Google has changed significantly from its earlier days when having keywords in your URL could make or break your rankings. However URLs still play an important role in onsite optimization.
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It is important to have exact match or partial match keywords in your URL tag for the main keyword you are trying to rank for (for the specific page or post).
Your metadata is the information displayed on search engine result pages.
This can be controlled on a wordpress website using a plugin called yoast seo.
The art of Website speed optimization is huge when in the world of SEO (and for good reason). Google is looking for websites that function efficiently; they didn’t get to where they are today by providing their users with bad search experience!
Attention span on the internet is short. For this reason, businesses have to capture it fast with quick loading websites. Otherwise, the viewer will leave before even seeing your site.
This low time on site is a bad ranking signal and steps should definitely be taken to mitigate it.
The easiest way to improve your website’s loading speed is with quality hosting. As mentioned in the video, SiteGround: [link] has perhaps, the best shared hosting plan on the web!
There still really isn’t any definitive evidence on whether Google uses engagement signals in their ranking algorithm.
There are tons of SEOs that believe there is strong evidence that Google does, in fact, take into account how users are interacting with your website (I am one of these SEOs).
If not now, engagement signals are going to play an ever-increasing role into the future as artificial technology continues to become insanely accurate at judging human behavior.